The Golen Truth, a collaborative initiative by Malabar Gold and The Times of India, is transforming the gold buying experience by advocating for ethical and transparent practices. We want everyone to understand the importance of choosing the right gold. We make sure every piece of gold you purchase meets the highest standards of integrity and legality. The prime focus of this initiative is to demand transparency and know the truth while purchasing. It is high time to understand that gold is not gold always. Ensure you are getting the right gold. This movement brings out many issues people face while buying gold and encourages the consumers to look beyond the allure of gold and consider other factors too because all that glitters are not gold. We raise awareness about transparency and ethical sourcing, ensuring you get the morally pure and legally right gold that you deserve with valid HUID hallmarks, GST, and invoices.

There are six fundamental rights for jewellery buyers. Let’s analyse what all it consists of:

• The right to question
• The right to clear and precise answers
• The right to know the legitimate gold and authorised source of gold
• The right to transparent bills
• The right to avail satisfactory customer service
• The right to avail the best resale value

   We believe that transparency is the key to building trust. Choose the right gold and ensure your safety. This initiative to the #Right2RightGold movement empowers consumers to demand gold that aligns with their values. Also, it highlights the importance of sustainable mining. This movement not only enhances the credibility and authenticity of gold but also says that gold is not just a metal, it’s an asset. Choose the right gold if you are aiming for long-term investments and ensure your investment is safe with the right gold. And moreover, by supporting this initiative and choosing the right gold, you are actually contributing to the nation’s success too. Remember that every choice you make today shapes tomorrow's legacy. By choosing the Golden Truth, you are supporting a movement towards ethical and sustainable gold jewellery. It underscores the importance of purchasing gold mined under fair and humane conditions. With this movement, it also paves a future where the gold market is characterised by trust, integrity, and social responsibility. Choosing the right gold is not just a matter of personal preference; it’s a change that should happen, as it’s a commitment towards a better future.